Artist and business man Snoop Dogg signed a partnership with app developer Meet Now to endorse and promote WinknDrink, an app where users are connected not only by their personal or cultural interests but by their preferred food and beverages.
“We are honored to have the cultural icon; Snoop Dogg join the team at WinknDrink,” said WinknDrink CEO Vanessa Jackson. “By providing his support, we are excited to expand the reach of WinknDrink, globally.” She explained that the artis and entrepreneur was a natural fit for the brand. “A true unifier, Snoop naturally brings people of diverse backgrounds together through his catalog of music”, she said.
Meet Now Group LLC was founded by five women belonging to by BIPOC (Black, Indigenous, People of Color) and the app was launched on February 2019 as a beta version in three major markets, Miami, Florida, Washington, D.C. and Houston, Texas.
The dating app business has yet a lot to grow according to analysts. The global online market is expected to grow at a 13% compound annual growth rate, to reach nearly $10 billion in 2025, investment bank Piper Sandler reported last January.
Calvin C. Broadus, Jr. also known as Snoop Dogg will “lend his entrepreneurial spirit, pop culture presence and expert business acumen by endorsing and promoting the app” according to Jackson. No specific terms of the agreement were disclosed.