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Internet users are discussing a theory that a Gen Zer is running the official YouTube channel “Kitchen Nightmares” and sprinkling the page with youthful slang terms.
“Kitchen Nightmares,” which aired on FOX from 2007 to 2014, is a reality television show that involves celebrity chef Gordon Ramsay visiting struggling restaurants in an attempt to help them turn their businesses around. Its YouTube channel has over 6.5 million subscribers and typically posts compilation videos from the show.
On September 28, a TikTok creator with the username @caylevlogs posted a clip of himself looking through some of the channel’s videos.
“Can we just talk about the fact that there’s definitely some sort of Gen Z social media manager that’s running the official ‘Kitchen Nightmares’ YouTube account right now and it’s so fucking funny,” he said in the clip.
The creator went on to show a number of titles of videos that have been posted over the past two months on the channel, including, “someone come up with a title i havent had my coffee yet” and “restaurants that give Gordon the ick.” (“The ick” is a slang term used to refer to moments when a person’s views about someone change to become negative, typically used in reference to romantic relationships.)
“I’d love to know who the person behind this is, cause I just know that they are like 18 to 21 maximum, got to be,” the TikToker said.
He went on to joke that there was a chance some of the clips featured in the videos “came out before this social media manager was born.” While this seems unlikely as someone born the year the show aired would be around 16, it is plausible that the account could have recently been taken over by a young social media manager.
The video received 1.1 million views, and many commenters appeared to agree with the theory that a young person was behind the unusual titles.
Some suggested that perhaps 21-year-old Tilly Ramsay, the television chef’s youngest daughter who has 10 million TikTok followers, could be running the account, but others said they thought Ramsay and his family are probably not involved in the operation of the official YouTube channel, making this an unlikely theory.
Others pointed out that many of the titles strictly use lowercase letters — an online behavior that is commonly associated with Gen Z internet users.
A number of commenters shared their own favorite titles from the channel some of which also involve the use of slang terms, such as “when the food is straight up bussin” and “angy chef :(“
“Bussin” is a slang term typically used to mean “amazing” or “great” and “angy” is used to refer to someone’s anger as cute, according to Urban Dictionary.
As several commenters pointed out, the unconventional video titles have been a feature on the channel for a few years now, but it’s unclear who’s behind them.
One commenter suggested that the titles were part of a branding strategy — brands have increasingly been shaping social media strategies to market products towards Gen Z audiences, as Insider previously reported, it’s becoming more common to see brands using slang terms or referencing memes in posts on social media.
It’s unclear whether FOX runs the YouTube account, but an associated Facebook account about the show appears to be run by a marketing agency called Little Dot Studios, which lists Ramsay as a creator it has worked with. Insider has reached out to FOX and Little Dot Studios; neither immediately responded to a request for comment.
Gordon Ramsay is a Scottish chef who rose to fame in the UK in the early 2000s, appearing in a string of food shows and becoming known for his short temper and expletive-laden outbursts. In 2005, he got his first US TV opportunity with his cooking competition “Hell’s Kitchen.” In recent years, Ramsay has grown an audience of almost 40 million people on TikTok, where he frequently posts videos criticizing (and often insulting) other people’s cooking videos.
He also has his own YouTube account with 20 million subscribers, where he posts cooking videos with more conventional titles.