‘Nobody Wants This’ & ‘Tracker’: How Disney Made Hits For Netflix, CBS
Introduction
Disney has long been known for its dominance in animation and blockbuster franchises. But in an unexpected twist, two of its projects, Nobody Wants This and Tracker, have found incredible success outside the Disney ecosystem—on Netflix and CBS, respectively. How did Disney create hits for other platforms? Let’s dive into the journey of these two unlikely blockbusters.
H1: Disney’s Expanding Influence in Entertainment
H2: Beyond the Disney+ Universe
While Disney+ continues to be a powerhouse, Disney has been strategic in licensing certain titles to other networks and streaming services. This move has proven to be a win-win, allowing wider exposure for its content while maximizing revenue.
H2: Why Disney Chooses to License Some Projects
- Expanding audience reach beyond Disney+ subscribers.
- Monetizing content that might not fit the core Disney brand.
- Strengthening partnerships with other major networks and streamers.
H1: The Rise of ‘Nobody Wants This’ – A Netflix Sensation
H2: What is ‘Nobody Wants This’ About?
Initially overlooked, Nobody Wants This is a character-driven drama that blends satire, dark humor, and emotional depth. The title itself was ironic, as the show turned out to be a massive success on Netflix.
H2: How Netflix Turned It Into a Hit
- Smart marketing that played into the show’s self-deprecating title.
- Strong word-of-mouth and social media buzz.
- Binge-worthy storytelling that kept viewers hooked.
H2: Disney’s Role in Its Creation
Although it didn’t air on Disney+, the show was originally developed under Disney’s production umbrella. By licensing it to Netflix, Disney benefited financially while allowing the show to thrive in a streaming-first environment.
H1: ‘Tracker’ – A CBS Success Story
H2: What is ‘Tracker’ About?
Unlike Nobody Wants This, Tracker leans heavily into action, mystery, and suspense. The procedural drama format made it a perfect fit for CBS’s audience.
H2: Why CBS Was the Right Home for ‘Tracker’
- CBS thrives on crime and investigative dramas.
- A loyal viewer base that loves episodic storytelling.
- Disney’s production expertise met CBS’s broadcasting strength.
H2: Disney’s Behind-the-Scenes Impact
Disney played a key role in the show’s high production value, intricate storytelling, and overall execution. Even though CBS distributed it, Disney’s creative fingerprints were all over it.
H1: What This Means for the Future of Content Licensing
H2: Will Disney Continue This Strategy?
With the success of Nobody Wants This and Tracker, it’s likely Disney will continue licensing select projects rather than keeping everything exclusive to Disney+.
H2: How Other Networks Benefit from Disney’s Productions
- Access to high-quality storytelling.
- Increased audience engagement through Disney-backed content.
- The ability to fill gaps in their own content library.
H2: Potential Future Collaborations
Given the success of these two titles, we may see more Disney-produced content on platforms like HBO Max, Apple TV+, and Amazon Prime Video.
Conclusion
Disney’s decision to license Nobody Wants This to Netflix and Tracker to CBS has proven to be a brilliant move. Not only did both shows become hits, but they also expanded Disney’s influence in ways that traditional exclusivity wouldn’t have allowed. As the entertainment landscape continues to shift, expect Disney to keep playing the game on multiple fronts.
FAQs
1. Why didn’t Disney keep ‘Nobody Wants This’ and ‘Tracker’ on Disney+?
These shows didn’t align perfectly with Disney+’s brand focus, making Netflix and CBS better fits.
2. How did Netflix and CBS turn these shows into hits?
Through targeted marketing, audience engagement, and strategic programming choices.
3. Will Disney continue licensing content to other platforms?
Most likely! The success of these two shows suggests it’s a profitable strategy.
4. What other Disney projects could follow this model?
Future Disney-produced dramas and action series may land on other networks and streaming services.
5. Where can I watch ‘Nobody Wants This’ and ‘Tracker’?
Nobody Wants This is available on Netflix, while Tracker airs on CBS and its affiliated streaming platforms.
