I have to be honest – I didn’t actually watch the first episode of the classic TV series Friends when it originally aired in the US on September 22 1994. Nor did I bother when it first turned up on British television the following spring.
But the final instalment was a different matter. I was on a road trip in the US at the time and checked into a motel on the outskirts of Cincinnati, Ohio specially to catch the concluding episode (The Last One) on May 6 2004. Room service arrived in the nick of time. My burger and beer only fuelled my appetite for what was to come – and the anticipation of guessing what the final line would be.
So why the big change? How did my attitude evolve from indifference in the nineties to excitedly pulling off the interstate in the noughties? The answer is key to the show’s success – and why it remains so popular today.
Back in 1994, the initial premise of Friends seemed to lack promise. The plot revolved round six not especially interesting characters, and none of the cast was especially famous (at least to me). The show was set mainly in two adjacent apartments in Manhattan and a coffee bar called Central Perk to which the characters returned almost every episode and in which (in the best sitcom tradition) the best seats were always available. Crucially, not a lot actually happened.
The power of the ensemble
So why did it work? The first important thing is that Friends was not so much a situation comedy as a character comedy. That meant it did not need a remarkable premise or dramatic incidents to drive the show. It was an ensemble piece in which we gradually got to know the characters and the friends became our friends.
The show was built around everyday storylines – crushes, romances and misunderstandings or maybe something as gently amusing as Ross overdoing the teeth whitener. Viewers began to identify with individual characters(“are you a Monica or a Rachel?”)or to take sides on the issues of the day. What, for example, are the relationship rules of being “on a break”?
