LONDON — Gordon Ramsay Restaurants has become the British Fashion Council’s first hospitality patron. While perhaps a seemingly unexpected partnership, like the restaurant’s delectable beef Wellington, great fashion moments can be good enough to eat.
“Gordon Ramsay Restaurants has always been about celebrating British culture, pushing boundaries and championing talent, much like the British Fashion Council,” said Andy Wenlock, Gordon Ramsay Restaurants’ chief executive officer.
In the partnership, Gordon Ramsay Restaurants will cater dining experiences at British Fashion Council events, including ones over London Fashion Week.
“We are incredibly proud to be the BFC’s first hospitality patron and excited to see how this relationship evolves,” he continued.
Caroline Rush, the British Fashion Coucil’s outgoing chief executive, echoed his sentiment.
“This collaboration reflects British excellence, bringing together two industries that thrive on innovation, craftsmanship and creativity. This intersection of fashion and food also offers exciting opportunities to enhance our events and initiatives,” she added.
During London Fashion Week in February, the BFC went all-out on championing British designers and culture. London’s mayor, Sadiq Khan, even came out to open the British Fashion Council’s three-day pop-up store on Regent Street, which he described as “arguably the best street in Europe.”
Khan, who also attended the Harris Reed show, said he wants to increase government support of the British fashion industry at the opening.
“We’ve got to persuade the new government of how important fashion is to our economy nationally. Fashion contributes 64 billion pounds. Half of that comes from London, but it’s also who we are,” he said.
